Top Sanitary Ware Brands in India – 2025

Imagine entering a bathroom in your office that’s nothing less than a five-star hotel. Everything is full of engineering and connections, opulent and luxurious, and every millilitre of water is used wisely. In our 2025 guide, here we have the top sanitary ware brands in India; you’ll find the brands driving change. 

Whether it’s the pillars of heritage designing long-lasting classic models or the visionary pioneers innovating with smart toilets and water-saving technologies, you have everything you need to specify, compare, and invest. So this comprehensive guide is specially for you. 

We’ll look at the brand’s history, specific models and technologies, benefits and limitations, and buying guides to help you turn any residential or commercial bathroom into a work of art of fashion, hygiene, and sustainability, to keep you updated.

Why Sanitaryware Is More than Just Fixtures

Bathrooms have gone from being merely functional to becoming a symbol of personal and aesthetic value for the owners. Today, sanitaryware has to meet a variety of requirements—good performance, efficient use of water, user comfort, ease of cleaning, and style that matches the interiors.

In India’s rapidly growing urban environment, brands and products make a difference not just in terms of everyday comfort but also in terms of water bills, resale value, and environmental impact.

India’s Sanitaryware Landscape in 2025

Here is the new landscape of sanitaryware in india – 2025:

• Market Growth: With rising incomes, urban housing, and government cleanliness drives, the sanitaryware market in India is growing at a rate of 7-8% year-on-year.
• Consumer Shifts: Luxurious and smart products like toilets with touchless taps and bidets are no longer restricted to wealthy homes.
• Manufacturing Hubs: Gujarat and Rajasthan, with their vast clay reserves and huge factories, are leading in production, and South India has proven to be a niche in manufacturing premium products.
• Regulatory Push: Quality standardisation and water conservation aspects drive brands ahead, thanks to certification and water-labelling standards by BIS (Bureau of Indian Standards).

Ranking the Top Sanitary Ware Brands in India 10 Brands

Below, we profile the industry leaders the top sanitary ware brands in India in 2025. Each brand is evaluated on heritage, product breadth, technological edge, price tiers, and after-sales support.

1. Schell
2. Kohler
3. geberit
4. Hindware
5. Grohe
6. Roca
7. Prayag
8. Jaquar
9. Cera
10. Parryware

1. Schell

Schell, a German company renowned for its robust commercial taps and discreet convenience flush values, invents the best of European engineering for busy spaces such as airports, hospitals, and office complexes. 

While Shell manufactures vandal-proof sensor taps and their high-efficiency aerator technology, BSC Interiors is a certified channel partner and sources products directly from the factory, offering full warranty cover, giving you the benefit of genuine products with the full support of the manufacturer. 

The precise calibration of the Shell electronic modules and its 5-year warranty are maintained by our highly trained installers and provide ultra-durable and water-saving solutions for your operations that keep your facilities looking like new for years to come.

“If you want ot know more about the schell than click here”

2. Kohler

Kohler India, the Indian subsidiary of the 100-year-old American luxury brand, is a leader in high-end products with smart toilets (heated seats, automatic cleaning jets, and misters) and advanced digital showering with Wi-Fi and voice commands. 

Through our BSC Interiors partnership, you gain access to Kohler’s latest product launches—complete with same-day dispatch on select items and an extended 12-year faucet warranty. 

Our design consultants and our own project managers will help seamlessly fit Kohler technology into homes or small hotels and coordinate delivery, installation, and after-sales services to provide an overall premium experience.

Want to learn more about Kohler? Click here for details.

3. Geberit

Geberit Switzerland/Germany was a pioneer in modern bathrooms with cisterns hidden in the walls and extremely quiet at the back, enamelled ceramic paint, carrying systems, and flush-closing carriers. 

As a Geberit Channel Greater Noida, BSC Interiors offers a complete service. We will not only help you with the best Sigma flash plate drawing, but also plan the pre-installation and help you correctly incorporate the water drawing, ideally provided by a 10-year hidden-tank market. Proden Green (2005-2006).

When it comes to incorporating Geberit in commercial high-rise buildings, BSC is the most suitable choice, where architects, interior designers, etc., take care of all the technical aspects.

Discover more about Geberit by clicking here.

4. Hindware (HSIL Limited)

A household brand since 1960, Hindware is a leader in the premium sanitaryware segment in India with products including dual-flush commodes, rimless bowls with nano-silver antibacterial glaze, and sensor-activated faucets, which are part of its Art & Italian Collection product range.

This direct association with BSC Interiors will get you factory-direct pricing on the entire Hindware range—including less expensive Essence and high-end artisan statement pieces, and priority access to new releases.

A nationwide team of service engineers and a 12-year-long warranty on taps means your Hindware fixtures will stay as good as new, and our value-added installation packages mean limited or no leaky fittings and precise levelling are almost guaranteed.

Click here to explore more information about Hindware.

5. Grohe

Being a brand of the LIXIL Group, Grohe is the true definition of water enjoyment; Silkmove ceramic cartridges, Starlight chrome fittings, and EcoJoy technology, which reduces water flow by up to half. As Grohe’s channel partner, BSC Interiors, authentic blue and red filtered water taps and Rainshower SmartControl panels can be obtained at competitive trading terms.

Our team introduces you to the high-end portfolio of Grohe systems, carries out site calculations, precise installation, and warranty registration to avail the 10 to 15 years of coverage offered by Grohe, so that you are assured of excellent performance and long-lasting shine.

Curious about Grohe? Find out more here.

6. Roca

The Spanish brand, Roca, now present in India through its outlets and Parryware brand, is renowned for launching products like Inspira or The Gap, as well as Eco-Water and Pro-Tech glazing products. By adding BSC Interiors to your channel partnership, you will get first rights to the Roca brand’s trend-based product launches, discounts on bulk-project products, and a 10-year high-value warranty on its sanitaryware. 

Our dedicated fit-out teams take care of every aspect of the process, from providing structural support in wall-hung WC schemes to sealing efficient vessel basins—so that your Roca products not only give a prestigious look and feel to your property, but also deliver reliable performance over time.

Learn everything you need to know about Roca– click here.

7. Prayag

Prayag Ceramic is a licensed manufacturer of sanitaryware, CP fittings, and bathroom accessories, and has become a mature player in the mid-market segment of India because it is affordable and can be trusted.

Their range of products includes: Dual-flush toilets, pedestal basins, and brace taps made of chrome-plated brass, which have been tested for up to 20,000 cycles. Prayag has plants in Rajasthan and Haryana that produce around 12 lakh units annually; they have a wide dealer network that takes care of most of the urban and semi-urban areas.

Prayag manufactures products at the lowest possible price, i.e., their basic commode starts at Rs 1,200 and has a standard 5-year warranty on fittings for residential and small commercial projects.

Get complete insights on Prayag by clicking here.

8. Jaquar Group

Jaquar has become a one-stop powerhouse providing all products like bathroom solutions, taps, showers, sanitaryware, wellness products, lighting, and accessories. Based in Delhi and with assembly in India and South Korea, they are generating revenues of over Rs 6.5 thousand crores per annum. 

Other trademark innovations used by Jaquar include the digital thermostatic mixer, SmartSpa hydromassage panel, and Alchemy faucets with anti-fingerprint PVD finish. The structure is highly capable and believes in a 10-year product warranty with over 2,400 certified technicians and 21 orientation centers. Their full-service system is superior for developers and designers to commission complete bathroom fit-outs.

For more information on Jaquar, click here now.

9. Cera

Since its inception in 1980, Cera has grown massively to become one of the leading two brands in the production of sanitary ware in India, with its Gujarat plant having a production capacity of over 3.3 million units per annum. It has a mid-premium product line, which includes the Senator and Cera Luxe range of rimless bowls, multi-jet mixers, and long-lasting ceramic-disc cartridges with a no-drip promise of up to 15 years. 

Free consultation on designing bathrooms is given by Cera Style Studio, which can also be found in major cities, and helps visualise how the bathroom will look. Cera offers competitive pricing, uses eco-friendly flushing systems that consume less water at 3/6 L per flush, and a warranty programme of between 5 to 12 years.

Dive deeper into Cera’s features – click here.

10. Parryware (Roca Group)

In India, Roca’s subsidiary, known as the Parryware brand, leverages over 150 years of European heritage and domestic manufacturing capabilities. 

Parryware’s collection includes antibacterial glazes (Renew and Ozone), quick-clean rimless shapes, and water-saving new products, among others. Their in-house design team collaborates with global studios to provide trendy products at affordable prices (Rs 1000 to Rs 25000). 

With over 8,000 dealers and project partnerships in the hospitality and institutional sectors, Parryware guarantees accessibility and reliability and offers an assured 10-year warranty on sanitaryware.

Click here to uncover more about Parryware.

Key Features to Compare Across Brands

When evaluating sanitaryware, focus on:

1. Water Efficiency

To meet their environmental agenda as well as the needs of consumers, modern sanitary ware brands are resorting to water-saving technologies. While comparing, it is important to look out for dual flush systems, which usually have a flush ratio of 3/6 or 2.5/5 liters and offer the user an opportunity to save the amount of water used each time.

Also, inspect the flow rate of the taps and showerheads – models with low liters per minute (LPM) that do not hamper functionality are the best. WaterSense (international) or BEE star rating (India) are some of the certifications that indicate high efficiency. These features not only cut down your water bills but also contribute to green building certifications like LEED and IGBC.

2. Comfort & Ergonomics

Sanitaryware should be as efficient and comfortable as possible. Senior citizens and people with disabilities find it convenient to use ergonomic features such as toilets because the toilet has a comfortable height (which usually ranges between 17 to 29 inches).

The shape of the bowl (tall vs. round) can affect the comfort and aesthetics of the bowl. Rimless, soft-close seats improve hygiene and convenience, and advanced designs also include heated seats, adjustable heights, and massage options in higher-end varieties.

The ergonomics of design is even more relevant to the brand because its user is at the center of it, especially when considering commercial or government facilities.

3. Hygiene Technologies

With growing awareness of hygiene, new cleaning methods are being incorporated into key products, and these solutions are available across major brands. Antimicrobial glazing can keep ceramics from accumulating bacteria. 

Even bidet toilets are now adopting new models such as self-cleaning nozzles, UV sterilization of the tap handles, and touchless flush mechanisms to reduce the spread of germs.

Other brands also use electrolyzed water technology or ozone technology to clean the bowl. These technologies further reduce the amount of harsh chemical cleaners used, so they are safe and environmentally friendly.

4. Installation & Maintenance

Long-term maintenance and ease of installation should never be overlooked. Depending on the design and preferences of the bathroom, it is possible to choose either wall-mounted or floor-mounted models.

Wall-hung units take up less space and are easier to clean underneath, but require sturdy wall-fixing. It is important always to compare spare parts availability, as proprietary parts can be expensive or hard to find. 

Trusted brands also usually offer long warranties of 5 to 10 years and have a vast service network to ensure prompt repairs in case of a breakdown.

5. Design & Finish

Premium sanitaryware is aesthetic and versatile. However, the possibilities of color and texture in the market have extended with brands now carrying anything between the traditional white gloss to matte black, brushed gold, stone gray, or even patterned ceramics. 

A matched suite of bathrooms with the basins, bathtubs, faucets, and accessories avoids any awkward lapses in design story. Also, seek out finishes that can resist scratches, stains, and UV light that will look good long after it is installed in heavy-use spaces. 

Such a degree of design flexibility is especially useful in commercial interiors, hospitality, and luxury homes.

Emerging Trends: Smart, Sustainable, Stylish

1. IoT-Enabled Fixtures

• Smart bathrooms are no longer a luxury and are quickly becoming mainstream. Major brands are incorporating IoT into their product lines, including voice-activated showers, app-controlled bidets, automatic flush features, and dehydration monitors or urinary-health monitors. 
• Simply put, these devices can bring a spa-like, futuristic experience to your everyday life and are very attractive, especially in high-end residential, hotels, and corporate buildings.

2. Circular Manufacturing

• The concept of sustainability is revolutionizing the production of sanitaryware. Circular manufacturing processes, such as the use of recycled glass in basins or reclaimed clay and water in the manufacture of ceramics, are growing rapidly. 
• Eco-friendly brands can also install energy-efficient furnaces and limit carbon emissions in their supply chain. Such green innovations present a compelling argument for architects and developers interested in eco-friendly certifications such as IGBC, EDGE, or LEED.

3. Minimalist Aesthetics

• Minimal elements still dominate bathroom interior design. Sanitaryware designs have now become even more attractive with hidden tanks and clean lines, as well as profiles that are flush to the wall. Black chrome, brushed nickel, or rose gold coloured fixtures add a modern feel, and matte textures create a soft aesthetic effect. 
• It is more than ideal for the specific use of toilets in offices, hotels, and shops where the style factor must be taken into account, giving both sobriety in style and smartness to the space.

4. Health-First Design

• Post-pandemic, the retail sector has shifted its focus to hygiene-friendly sanitaryware. You can expect to see more and more touch-free taps, motion-activated dispensers, and UV-disinfected water outlets. 
• Air purifiers, deodorants, and seat temperature adjustments are some of the other features that can be found in toilets. Such improvements not only contribute to user comfort, but the interior design can also be made health-focused, which is a trend in the healthcare, hotel, and luxury sectors.

Practical Buying Guide & Checklist

1. Set Your Budget Bands

Make a budget before you shop. Depending on how luxurious and modern you want your bathroom to be, expect to spend 30-40% of your total bathroom renovation budget on sanitary ware. Appropriate price bands will help in choosing brands and models, so there isn’t a flood of choices. Keep in mind the cost of installation, plumbing, and fittings.

2. Prioritize Must-Have Features

You don’t need every feature. Focus on what’s important – whether it’s a dual flush system to save water, a self-cleaning nozzle for even cleaning, or a car smart sensor to add a touch of luxury. 

Make a list of features you need based on who will be using the space (e.g., older people, kids, guests, employees) and choose according to your preference.

3. Verify Certifications

Certification is an indication of the quality and performance of a product. Be sure to look for some of the following labels: BIS (Bureau of Indian Standards), ISO 9001 (quality), WaterSense, or WQA (Water Quality Association) labels. 

These give you a guarantee that the products have been rigorously tested and meet national or international regulations. Certified products can also facilitate a commercial project and provide relaxation in local building codes and safety standards.

4. Assess After-Sales Service

This is always true when reviewing the support ecosystem provided by the brand. A good product is as important as the availability of a good service backup. 

Find out if the brand has a service facility near you, inquire about the average response time, and the efficiency of warranty claims. Brands that have toll-free services that keep track of service and warranty applications are usually more reliable.

5. Plan for Installation

Installation isn’t just plug-and-play—especially with wall-mounted units, sensor-based fixtures, or hidden plumbing. Never have non-certified workers do the installation and risk leaks, malfunctions, or voided warranties. 

Check how your bathroom is connected to water, wall strength, and electricity (in the case of smart products) to ensure the sanitary ware you choose is compatible with it.

6. Future-Proof Your Purchase

Choose sanitaryware that can be updated over time. Smart products are designed on a modular basis, so retrofitting smart components makes it easy to upgrade when new technology becomes available. 

For example, use toilets that can be fitted with sensor flush kits later or basins that can be equipped with UV taps. This versatility ensures your investment will last for decades to come.

Your One-Stop Partner for Premium Sanitaryware

Your End-to-End Bathroom Solutions Partner, BSC Interiors, is a uniquely defined end-to-end solution provider in commercial and large-scale projects in the Indian market. Our team has over 10 years of experience and expertise in the field; we are capable of high-level specification, sourcing, and installation of high-quality sanitaryware from the most renowned brands across the world, providing you with original factory-direct products at trade prices.

At every stage of project planning and execution, whether it is the initial consultation on design, 3D layout visualization, precision in installation by certified technicians, or complete customer support after sales, BSC Interiors offers a hassle-free project experience. Working closely with key players in the industry, such as Schell, Kohler, Geberit, Hindware, Grohe, and Roca

Conclusion: Making the Right Choice for 2025

It’s never too late to buy your sanitaryware wisely, and in the era of a healthy, efficient, and well-designed bathroom, choosing a sanitaryware brand is a must. Hindware and Cera fit best in the aspect of diversity in offering and support in a country. Jaquar is great with complete premium solutions. If you want to experience the latest technologies of IoT integration in comfort, turn to Kohler and Prayag. 

And for cost-sensitive, large-scale work, your best options are solid value brands like Parryware and Somany. Every feature of your dream bathroom will work optimally, saving many valuable resources and turning a routine process into a festive delight. You are now armed with this comprehensive guide of top sanitary ware brands in India – and backed by the expertise of BSC Interiors.